Awards

Kim Rotzoll Award for Advertising Ethics and Social Responsibility (established 2004)

The Kim Rotzoll Award for Advertising Ethics and Social Responsibility recognizes individuals or organizations who have demonstrated an outstanding commitment to advertising ethics and social responsibility.  There must be evidence of lifetime achievement in either ethics or social responsibility.  For an academic, such evidence may be in the form of scholarly publications and for an advertising practitioner or organization the results of specific programs or activities that have had a positive impact on society would serve as evidence. 

2007 Richard W. Pollay
2006 Herbert Jack Rotfeld
2005 Ivan L. Preston
2004 Kim B. Rotzoll

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Charles H. Sandage  Award for Teaching Excellence

The Charles H. Sandage Excellence in Teaching Award recognizes outstanding contributions to advertising teaching.  Examples of excellence might include: performance of students as advertising (or business) professionals, performance of students as advertising (or other) teachers, case study development and publication, textbook publication, letters from past students, innovative course development, and innovative ex-class room teaching development.

2005  Eduardo Brioschi
2003  Elsie S. Hebert
2002  Kim B. Rotzoll
1997  Arnold M. Barban
1996  Charles H. Sandage

 

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Billy I. Ross Advertising Education Award

The Billy I. Ross Advertising Education Award is to recognize innovative work that advances the field of advertising education.  It is given to people who have completed projects or other innovative efforts in teaching.  Examples of projects might include:  innovations for teaching a new advertising course, published work about innovative class projects in advertising, published research that advances advertising education, support materials (such as visual aids) for conference presentations about advertising education, and dissemination of information to advertising educators that is helpful in the classroom.

2005  Thomas A. Bowers
2002  John H. Murphy, II

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Distinguished Service Awards

The Distinguished Service Award is given by the American Academy of Advertising to individuals who have rendered distinguished service to the organization and/or advertising education.  The person should be a champion of advertising education, active in providing opportunities for the professional development of students and faculty and someone who unselfishly performs this meritorious service.  One need not be a member of the AAA to be considered for this award.

Howard Bell
Sidney R. Bernstein
Mary Ellen Bowers
Richard Christian
Barton Cummings
James S. Fish
Jonah Gitlitz
O.Milton Gossett
Melvin S. Hattwick
Helen King
Robert L. King
William Marsteller
William D. Wells
Gordon E. White

Journal of Advertising Best Article Award

The Journal of Advertising Best Article Award was instituted in 1988 to honor the best article published each year. The Chair of the AAA Publications Committee tabulates nominations from Journal reviewers and prepares a list which is then voted on by Publications Committee members. Authors are honored with a $500 check and a plaque during the annual AAA Conference.

2007:

James H. Leigh, George M. Zinkhan, and Vanitha Swaminathan (2006), “Dimensional Relationships of Recall and Recognition Measures with Selected Cognitive and Affective Aspects of Print Ads,” Journal of Advertising, 35 (1), 105-122.

Hyung-Seok Lee and Chang-Hoan Cho (University of Florida), “Sporting Event Personality: Scale Development and Sponsorship Implications.”

2006:

Joo-Young Kim (University of Oklahoma), Jon D. Morris (University of Florida), and Joffre Swait (Advanis Inc., Canada), “The Six-Construct Model of True Brand Loyalty."

2005:

Edward F. McQuarrie and Barbara J. Phillips, "Indirect Persuasion in Advertising: How Consumers Process Metaphors Presented in Pictures and Words," Volume 34, Number 2, Summer 2005, pages 7-20.

2004:

Minette E. Drumwright and Patrick E. Murphy, "How Advertising Practitioners View Ethics," 33(2), Summer 2004, pp. 7-24.

2003:  

Julie Ruth and Bernard L. Simonin, "Brought to You by Brand A and Brand B," 32(3), Fall 2003, pp. 19-30.

2002:

Barbara J, Phillips and Edward F. McQuarrie, "The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements, 1954-1999," 31(4), Winter 2002, pp. 1-13.

Marla Royne Stafford, Tomas F. Stafford, and Ellen Day, "A Contingency Approach: The Effects of Spokesperson Type and Service  Type on Service Advertising Perceptions," 31(2), Summer 2002, pp. 17-36.

2001:

Joyce M. Wolburg, "The 'Risky Business' of Binge Drinking Among College Student: Using Risk Models for PSAs and Anti-Drinking Campaigns," 30(4), Winter 2001, pp. 23-39.

1999:

Ruth Anne Weaver and Spencer F. Tinkham. "The sleeper effect and negative political advertising," 28(4).

1998:

Brian D. Till and Terence A. Shimp, "Endorsers in advertising: The case of negative celebrity information," 27(1).

1997:

Amna Kirmani, "Advertising repetition as a signal of quality: If it's advertised so much, something must be wrong," 26(3).

1996:

Avery M. Abernethy and George R. Franke, "The Information Content of Advertising: A Meta-Analysis 25(2).

Cele Otnes and Linda M. Scott, "Something Old, Something New: Exploring the Interaction Between Ritual and Advertising," 25(1).

1995:

Dean M. Krugman, Glen T. Cameron and Candance McKearney White, "Visual Attention to Programming and Commercials: The Use of In-home Observations," 24(1).

1994:

Barbara B. Stern, "A revised communication model for advertising: Multiple dimensions of the source, the message, and the recipient," 23(2).

1993:

Teresa J. Domzal and Jerome B. Kernan, "Mirror, Mirror: Some Postmodern Reflections on Global Advertising," 22(4).

Patricia A. Stout and Roland T. Rust, "Emotional Feelings and Evaluative Dimensions of Advertising: Are They Related?" 22(1).

1992:

Lawrence C. Soley and Robert L. Craig, "Advertising Pressures on Newspapers: A Survey," 21(4).

1991:

Darrel D. Muehling, Russell N. Laczniak, and Jeffrey J. Stoltman, "The Moderating Effects of Ad Message Involvement: A Reassessment," 20(2).

1990:

Peggy J. Kreshel, "John B. Watson at J. Walter Thompson: The Legitimation of 'Science' in Marketing," 19(2).

1989:

David W. Stewart and Scott Koslow, "Executional Factors and Advertising Effectiveness: A Replication," 18(3).

1988:

Roberto Friedmann and Mary R. Zimmer, "The Role of Psychological Meaning in Advertising," 17(1).

Outstanding Contribution to Research Award

The Outstanding Contribution to Research Award honors individuals who have made sustained and systematic contributions to advertising research. Nomination and selection are made through the AAA Research Committee. Recipients are honored with $1,000 and a plaque during the annual AAA Conference.

2006:
Dr. Darrel Muehling, Chair, Department of Marketing, Washington State University

2004:
George Zinkhan

2003:
Esther Thorson

2002:
Dean Krugman

2001:
Terry Shimp, University of South Carolina

2000:
Hugh M. Cannon, Wayne State University (MI)
Herbert Jack Rotfeld, Auburn University (AL)

1998:
David W. Stewart, University of Southern California

1997:
Barbara B. Stern, Rutgers University

1996:
John D. Leckenby, University of Texas/Austin

1995:
Thomas E. Barry, Southern Methodist University
James H. Leigh, Texas A&M University

1994:
Roland T. Rust, Vanderbilt University

1993:
Leonard N. Reid, University of Georgia

1992:
Ivan L. Preston, University of Wisconsin - Madison

1991:
Jacob Jacoby, New York University

AAA Doctoral Dissertation Competition

The American Academy of Advertising Doctoral Dissertation Competition exists to promote doctoral research in advertising. Typically, one or two doctoral students receive awards in the range of $1,000 to $2,000. Awards will be based on a competitive review of dissertation proposals. Any topic in advertising may be addressed. Winners are expected to grant the Journal of Advertising right of first refusal on any papers resulting from the dissertation. Recipients receive half of the award at the time of selection and half of the award when the dissertation has been defended successfully.

2007 Doctoral Dissertation Competition

Hyunjae Yu
Grady College of Journalism and Mass Communication, The University of Georgia
"Food Advertising and Children: Understanding the Role Television Advertising Plays in Conflicts between Parents and Children Regarding Healthy Food Choices.”

2006 Doctoral Dissertation Competition

Courtney Carpenter
The University of Alabama
“What is Most Important to Kids? Developmental Differences in Response to Spokescharacter Appearance and Behavior Associated with Nutritional Content of Food Products in Advertisements Targeting Children”

Stevie Watson
Mississippi State University
“The Relevance of Skin Tone: Viewers' Responses to Black Models in Advertising”

Juran Kim
The University of Tennessee
“Developing an Integrated Model of Interactivity in the Context of Travel Related Websites”

2005 Doctoral Dissertation Competition

Carlos Valdez
Monterrey Tech/University of Florida
“A New Theoretical Construct in Advertising: The Cognitive-Affective Mix.”
Advisor: Jorge Villegas

Federico de Gregorio
The University of Georgia
“Forgotten but Not Gone: Implicit Memory as a Complimentary Measure of Brand Placement Effectiveness in Movies and Video Games.”
Advisor: Dean Krugman

Gergely Nyilasy
The University of Georgia
“Practitioner Theories at the Advertising Agency and Client Advertising Department.”
Advisor: Leonard Reid